TORONTO: To launch its social media campaign, Toyota asked Canadians “Are you Toyota’s #1 fan?â€. Thousands flocked to Toyota Canada’s new Facebook page and enhanced twitter feed over the last few months to share their stories as part of a contest to find Toyota’s #1 Fan.  This extensive coast-to-coast online conversation has demonstrated just how passionate Canadians are when it comes to their Toyota vehicles.
Out of over 1,500 eligible entries, six people with extraordinary connections to Toyota have emerged as the contest’s finalists. Voting is on now to help determine a grand-prize winner, who will walk away with a Toyota vehicle of their choice (up to $50,000 value). The finalists were selected based on the relevance of their stories to the theme of Toyota’s #1 Fan, and the number of views that their entries received.
- René Boulet (Montreal,QC) – The Toyota Corolla is René’s favourite car and he has four different generations of Corollas to prove it.
- Isaac Elliott-Fisher (Guelph,ON) – Isaac has such a passion for the Toyota Land Cruiser that he travelled across North America to make a documentary about the vehicle.
- Nathan Hayashi (Calgary,AB) – Nathan couldn’t keep his enthusiasm for off-roading in his Toyota truck to himself, and he now has a following that has attracted hundreds.
- Michel Levesque (New Denmark, NB) – Since his first Corona in 1975, Michel has enjoyed more than 40 Toyotas of every model and description.
- Jody McMurray (Cochrane,AB) – If this veterinarian didn’t have her Toyota to traverse some of the toughest roads in Canada, she wouldn’t be able to do her job of saving wild animals.
- Judy Nadeau (Burlington,ON) – Nearly two decades ago, Judy’s son walked away from a frightening car accident thanks to the Toyota Tercel he was driving at the time. Judy has been faithful to Toyota ever since.
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