Los Angeles: Hyundai introduced another exciting model, its all-new 2011 Elantra at the Los Angeles Auto Show. This marks the world debut of the latest version of the popular compact sedan. The 2011 Elantra encompasses Hyundai’s latest ambitions including “Fluidic Sculpture” design, advanced safety and fuel efficiency. In the very competitive compact car segment the Elantra continues to be on a fast four year lifecycle.
Elantra is the fourth vehicle in Hyundai’s 24/7 version 2.0 product initiative (seven new models in the next 24 months), following on the heels of the all-new Tucson, Sonata and Equus.
The 2011 Elantra represents a modern approach to the traditional compact sedan segment, using emotional design and luxury features offered with Hyundai’s strong value proposition.
Elantra exemplifies Hyundai’s emotional “Fluidic Sculpture” design principles. “Fluidic Sculpture” considers the interplay of wind with rigid surfaces to create the illusion of constant motion. Elantra is an evolution of the design qualities found in Sonata.
Successful sedans in the US market all have a distinct silhouette and Day Light Opening (DLO – a designer’s term for the side glass) and Elantra is no different. Along Elantra’s sides are Sonata’s flowing lines, with the addition of a strong undercut feature line starting at the front door. These lines, along with muscular wheel arches and a sleek roofline, create a memorable and spacious package. Flowing lines also lead to an aerodynamic body. The drag coefficient for the Elantra is an exceptionally low 0.28 that compares favourably to the Chevrolet Volt (0.29).
Hyundai’s signature hexagonal front grille and detailed swept-back headlights give Elantra a compact athletic face. The assertive stance is complimented by 15-, 16- or 17-inch alloy wheels and athletic proportions. Available fog lights and side repeater mirrors complete the distinct design. Elantra was designed at Hyundai’s North American Design Centre in Irvine, California.
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