Subaru of America, Inc., responding to the popularity of online browsing, has announced the new, industry-leading 2011 Subaru Outback dynamic brochure. This interactive, digital brochure allows consumers to electronically explore the 2011 Subaru Outback with a dynamic product presentation that includes 360-degree views, videos and interactive demonstrations.
The brochure more fully engages consumers with the use of interior, exterior, paint and interior trim selectors, and allows them to customize their buying experience at Subaru.com, or as a download to a computer to save, share and pass around, the way shoppers might treat a traditional printed brochure.
The brochure builds on Subaru’s already impressive environmentally friendly practices and will reduce the company’s paper usage, energy consumption, inks and production waste. Beyond the environmental benefits, the brochure will offer consumers additional choices of how to get information and give them new, interesting ways to research, make comparisons, and experience the Subaru brand, and then share that experience with their family and friends.
Sondra Shiffer, Brochures Manager, explains, “Subaru is rolling out a full program of leading-edge, environmentally friendly dynamic brochures as consumers do more and more of their research online.” Shiffer further said the Outback brochure would soon be followed closely by versions for the new Forester and Impreza WRX/STI, with others planned in the near future.”
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